http://www.youtube.com/watch?v=5x1QDiQ0Ggs
So, as far as creative advertising goes, this is a 5 star performance! Strong narrative drives and demands the viewer to watch what happens next. The branding is dead on, action scenes= TNT. Very nice. The only draw back is that Office Depot has branded their ‘button’ so heavily that the button itself is a bit diluted as an advertising artifact. Other than that pop cultural conflict, this spot is simply amazing.
-Chris Caraway
Chico Video Production, Social Media, & Graphic Design